dreXeL's Blog
Thoughts, Musings, Ramblings, Etc...
Ring’s End
Ring's End Website
Project: Create a Home Depot-style website for a large hardware/DIY store chain in New England.
This was a massive project with many, many pages, icon sets, and interactive elements like maps, a chat feature, & a geolocator to automatically show the user’s local store. As a final gift, since they didn’t have a Brand book, I created a Style Guide for them to use going forward.
AI + PS Photo Enhancement
AI + PS Product Photo Enhancement
Project: Create a holiday image with new bag. Include products.
Image 1: The owner of the company gave me a photo of the bag. She said the logo was on the wrong side so we didn’t have any actual bags with the logo in the correct location. So I fixed that with Photoshop. This was going to be a giveaway for Black Friday/Cyber Monday, so I needed to give it a holiday vibe plus add products to it to give it context.
Image 2: I used a photo of an existing bundle of products, along with the original bag photo and uploaded these to AI.
Image 3: I added a prompt and got a decent holiday photo, but it needed better lighting so the bag shows up better, and the products on the right were too dark…and all the text was gobbledy gook and needed to be replaced with the actual product labels.
Image 4: A nice swash of light and all text on product photos corrected with Photoshop.
Posh+Pop Website
Posh+Pop Website
Project: Create a fun, boho, eclectic website for Posh+Pop.
I enjoyed designing this website so much. Probably because I had a ton of creative freedom and I love their products. I had almost absolute creative freedom. All there was at the time was a logo.
Double Cleanse Duo
I loved doing this. The client was having a sale on a duo of skincare products. There was only one good photo of the bundle together and it had already been used a LOT. So using the plain commercial product images and the help of AI & Photoshop, I created a new photo of the bundle. Then created the sale graphic from that. They were very happy with the result. And the sale did REALLY well.
Spa Posters
Client wanted a small series of posters for a day spa that uses their skincare products in their treatments. They wanted it to be simple, with a photo of one product and a testimonial.
